Engagement Rings

An engagement ring is a ring worn by a woman indicating her engagement to be married. In the United Kingdom, it is worn on the left-hand ring finger, while in other countries, such as Poland and Ukraine, it is customary for the ring to be worn on the right-hand. In Western tradition, an engagement ring is a ring worn by a woman indicating her engagement to be married. The inception of the engagement ring itself can be tied to the Fourth Lateran Council presided over by Pope Innocent III in 1215.[1] Innocent declared a longer waiting period between betrothal and marriage; The diamond engagement ring did not become the standard it is considered today until after an extensive marketing campaign by De Beers in the middle of the 20th century, which came to include one of the most famous advertising slogans of the 20th century: A Diamond is Forever. In the early 20th century, the United States jewellery industry attempted to start a trend of male engagement rings, going so far as to create a supposed "historical precedent" dating back to medieval times. The attempt failed, although the industry applied lessons learned from this venture in its more successful bid to encourage the use of male wedding rings.[5] [edit] Price By modern convention